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Framing
General scientific definition
A sole focus on the negative/positive elements of a topic leads to a negative/positive appreciation of that topic as a whole (Tversky and Kahneman, 1981).
Relevant substantive theories
Sources
Tversky, A., & Kahneman, D. (1981). The Framing of Decisions and the Psychology of Choice. Science, 211(4481), 453-458. doi:doi:10.1126/science.7455683
Examples
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