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Halo effect

General scientific definition

"The tendency to like (or dislike) everything about a person - including things you have not observed." (p. 82) (Kahnema 2011)

This also applies to teams, organizations, brands, companies, etc.

Relevant substantive theories

  • System 1 and 2 thinking by Kahneman


Thorndike, E.L. (1920). A constant error in psychological ratings. Journal of Applied Psychology, 4(1), 25–29.


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